Korean pharmaceutical company explores Amazon AI and seller tools to grow its U.S. feline-health brand

SEOUL, South Korea, Sept. 30, 2026 /PRNewswire/ -- Robert Wonsang Yu, CEO of Yuyu Pharma (KRX: 000220), attended Amazon Accelerate 2026 in Seattle from September 22 to 24 to explore how Amazon's newest AI, consumer data, advertising and logistics tools can help grow Ari's Purrfect, Yuyu Pharma's U.S. feline-health brand.

Ari's Purrfect was created around a simple problem: cat owners have far fewer nutritional options than dog owners, and supplements are only useful if cats are willing to take them.

The brand is named after Robert's own cat, Ari, who is famously picky.

"If Ari likes it, it's Purrfect. That is why it is called Ari's Purrfect!"

That idea became the foundation for developing supplements specifically for cats that combine nutritional purpose with formats cats can enjoy. Ari's Purrfect currently offers Dental Bites and Multivitamin Omega-3 Lickables in the U.S.

At Amazon Accelerate, Robert explored tools including Seller Assistant, Product Opportunity Explorer, advertising analytics, product-launch support and multi-channel fulfillment. He also met with Amazon teams to learn how the company's expanding seller ecosystem could help a young brand better understand American consumers and make faster, data-informed decisions.

"What impressed Robert most was how far Amazon has evolved beyond being simply a marketplace," Robert said. "Amazon is giving smaller brands access to AI, consumer data and infrastructure that once required much larger organizations."

For Ari's Purrfect, Robert sees Amazon as more than a sales channel.

"The goal is not just to manufacture products and ship them to the U.S.," Robert said. "We want to learn directly from US cat owners, understand what their cats enjoy, what problems they are trying to solve, and use that feedback to improve existing products and decide what Ari's Purrfect should develop next."

Founded in 1941, Yuyu Pharma has spent more than eight decades in healthcare. Ari's Purrfect represents a new chapter, combining that healthcare experience with a more direct, consumer-driven approach to feline nutrition. "An 85-year-old company should never stop learning," Robert said. "Ari's Purrfect is still at the beginning, and Robert hopes Amazon and the people he met at Accelerate will continue to be part of that journey."

About Ari's Purrfect

Ari's Purrfect is Yuyu Pharma's U.S. feline-health brand focused on developing nutritional products specifically for cats, with an emphasis on products cats will actually enjoy taking.

Website: arispurrfect.com

About Yuyu Pharma

Founded in 1941, Yuyu Pharma (KRX: 000220) is a Korea-based healthcare company focused on pharmaceuticals, medical devices and health supplements, with growing activities in biotechnology and animal health.

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SOURCE Yuyu Pharma