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Exposure Surge, Immunotherapy Expansion, and a $1.1B Healthcare Takeout

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Biotech & Obesity Breakthroughs, Big Buyouts, Immunotherapy Momentum, and a Media Megamerger

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Sun Life U.S.

Sun Life to proactively offer second opinions on cancer diagnoses when members file a cancer-related claim

NVIDIA and the New $187 Billion Security Revenue Opportunity

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The post NVIDIA and the New $187 Billion Security Revenue Opportunity appeared first on PRISM MarketView.

Vanda Pharmaceuticals Stock Surges Following FDA Approval of New Psychiatric Drug

Vanda Pharmaceuticals, Inc. (NASDAQ: VNDA) shares surged after the U.S. Food and Drug Administration approved BYSANTI™ (milsaperidone), a new treatment for adults with bipolar I...
The post Vanda Pharmaceuticals Stock Surges Following FDA Approval of New Psychiatric Drug appeared first on PRISM MarketView.

Reynolds Consumer Products

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Bellagio

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Kraig Biocraft Laboratories Featured on the Cover of National Geographic

Kraig Biocraft Laboratories (OTCQB: KBLB) groundbreaking work in commercializing spider silk is featured on the cover of the March 2026 issue of National Geographic magazine.

Moment of Clarity Publishes New Website Resource Examining the Clinical Benefits of Ketamine Therapy for Mental Health

SANTA ANA, CA - February 23, 2026 - PRESSADVANTAGE - 
A newly released educational resource provides a detailed, evidence-informed discussion of the benefits associated with ketamine therapy in modern mental health treatment. The article, published on the Moment of Clarity website, examines how ketamine-assisted care is being integrated into outpatient psychiatric settings and how it complements established therapeutic approaches. By grounding the discussion in peer-reviewed research and federal health guidance, Moment of Clarity helps clarify the public understanding of emerging treatment options without relying on promotional claims.
Ketamine has been studied for decades in medical settings, with more recent psychiatric research focusing on its rapid-acting effects for certain mood disorders. According to the National Institute of Mental Health, ketamine and related compounds have shown measurable antidepressant effects in people who have not responded to traditional medication alone. Clinical trials published in journals such as JAMA Psychiatry and The American Journal of Psychiatry indicate that ketamine may reduce depressive symptoms by influencing glutamate pathways and promoting neural plasticity, offering a different mechanism of action than standard antidepressants.

The newly published article explains that ketamine therapy is delivered within structured clinical environments that emphasize safety, monitoring, and integration with ongoing care. Research cited by the U.S. Food and Drug Administration highlights the importance of supervised administration due to transient perceptual and physiological effects that can occur during sessions. Educational clarity around these protocols helps patients understand why ketamine therapy is offered as part of comprehensive mental health treatment rather than as a standalone intervention.
The resource situates ketamine therapy within a broader continuum of outpatient services. Evidence summarized by the Substance Abuse and Mental Health Services Administration indicates that medication-based interventions are most effective when combined with psychotherapy and consistent clinical oversight. Modalities such as individual psychotherapy are widely supported for addressing mood, anxiety, and trauma-related symptoms. At the same time, group therapy sessions have been shown to reinforce coping skills through peer interaction and shared learning.
The article also emphasizes the role of relational and family-based care. Research published by the American Psychological Association demonstrates that couples therapy and family therapy can improve treatment adherence and emotional stability by addressing interpersonal stressors that often accompany mental health conditions. Integrating these approaches alongside ketamine therapy in Santa Ana reflects best practices outlined in national mental health guidelines, which recommend coordinated care across multiple therapeutic domains.
Third-party descriptions of services associated with Moment of Clarity’s outpatient mental health programs reference comprehensive care models that include psychiatric evaluation, mental health services, medication management, and psychotherapy. Psychiatric evaluation remains a foundational component of evidence-based treatment, as it allows clinicians to assess diagnosis, symptom severity, and treatment history before determining appropriate interventions. Studies cited by the World Health Organization show that patients who receive ongoing psychiatric monitoring demonstrate improved outcomes and reduced relapse risk over time.
Access to structured mental health treatment remains a key consideration for people seeking care across Orange County. Patients may come from surrounding communities, including Casa Bonita, Wilshire Square, South Coast, and Thornton Park, where proximity to outpatient services supports consistent attendance and continuity of care. Data from the California Health Care Foundation indicates that community-based outpatient mental health programs reduce reliance on emergency departments and inpatient hospitalization by providing timely, coordinated support.
The article also addresses common misconceptions surrounding ketamine therapy by emphasizing individualized assessment. The American Psychiatric Association has consistently stated that not all patients are appropriate candidates for ketamine-based treatment and that outcomes depend on careful screening and integration with psychotherapy. By presenting ketamine therapy as one component within a broader treatment plan, the resource aligns with established professional standards.
Importantly, the content avoids portraying ketamine therapy as a universal solution. Longitudinal research published in Depression and Anxiety shows that sustained improvement is more likely when biological interventions are paired with psychotherapy and skills-based treatment. Individual psychotherapy addresses cognitive and emotional patterns, while group therapy sessions support social connection and reinforcement of coping strategies. Couples therapy and family therapy further extend treatment impact by addressing relational dynamics that influence mental health stability.
The resource reinforces that mental health recovery is an ongoing process rather than a single intervention. Federal research agencies emphasize that continuity of care, patient engagement, and access to multidisciplinary services are among the strongest predictors of long-term improvement. Educational materials that clarify how therapies work together help patients make informed decisions and set realistic expectations for treatment.
By publishing this educational content, Moment of Clarity adds to a growing body of publicly accessible information grounded in peer-reviewed research and federal guidance. The focus on ketamine therapy benefits provides context for patients, families, and referring professionals evaluating advanced mental health treatment options within outpatient settings.
The release of this resource reflects an ongoing emphasis on education, clinical rigor, and transparency. Through evidence-informed discussion and reliance on third-party sources, Moment of Clarity continues to support informed engagement with mental health treatment for people across Santa Ana and surrounding communities while reinforcing alignment with nationally recognized standards of care.


 

###
For more information about Moment of Clarity Santa Ana, contact the company here:
Moment of Clarity Santa Ana
Marie Mello
(949) 670-9770
marie@momentofclarity.com
1400 E 4th St, Santa Ana, CA 92701
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Infintech Designs Celebrates 26 Years of Digital Excellence and Innovation

February 23, 2026 - PRESSADVANTAGE - 
Infintech Designs has reached a milestone of 26 years in business, establishing itself as a digital marketing agency that provides integrated online marketing solutions to companies seeking to strengthen their digital presence. The agency offers a range of services designed to address the evolving requirements of businesses operating in an increasingly digital marketplace.
Founded with the objective of helping organizations navigate the complexities of online marketing, Infintech Designs has built its practice around core service offerings that include search engine optimization, pay-per-click advertising management, social media marketing, web design and development, content creation, and email marketing. This multidisciplinary approach allows the agency to develop marketing programs that address various aspects of a client's digital presence within a unified framework.
The company's search engine optimization services focus on improving organic search visibility through technical website enhancements, content development, and strategic link-building initiatives. These efforts aim to increase rankings for relevant search terms that align with client business objectives. The agency's work in this area reflects broader industry recognition that organic search visibility contributes to sustained online presence beyond the duration of paid advertising campaigns.
Pay-per-click advertising represents another component of the services provided by Infintech Designs. The agency manages campaigns across major advertising platforms, developing strategies intended to generate qualified traffic while managing advertising expenditures. Campaign management includes ongoing performance monitoring and adjustments based on measurable outcomes such as click-through rates, conversion metrics, and cost-per-acquisition data.
Social media marketing services address the role that platforms including Facebook, Instagram, Twitter, and LinkedIn play in contemporary business communication. Infintech Designs develops social media programs tailored to specific client needs, recognizing that different platforms serve different audience demographics and support different types of business objectives. The agency's social media work encompasses content planning, community management, and paid social advertising.
The web design and development capabilities of Infintech Designs center on creating functional, user-friendly websites that serve as central hubs for digital marketing activities. The agency builds websites with attention to factors that influence user experience, including navigation structure, page loading speed, mobile responsiveness, and conversion pathway design. These technical considerations reflect industry standards for websites that must perform across diverse devices and connection speeds.
Content marketing services provided by the agency involve the creation of various content formats, including written articles, visual materials, and multimedia resources. This content serves multiple functions within broader marketing strategies, supporting search engine optimization efforts while also providing educational resources for prospective customers. The agency's content development process considers audience information needs and the stages of typical buyer decision-making processes.
Email marketing remains part of the service portfolio at Infintech Designs, with the agency creating campaigns that deliver targeted messages to specific audience segments. Email programs managed by the agency include welcome sequences for new subscribers, promotional campaigns for product launches or special offers, and ongoing communication designed to maintain customer relationships. The agency applies segmentation strategies to ensure message relevance for different audience groups.
The 26-year operational history of Infintech Designs spans a period of substantial transformation in digital marketing practices. When the agency began operations, search engines were still developing ranking algorithms, social media platforms had not yet achieved mainstream adoption, and mobile internet access was limited. The evolution of digital marketing over this timeframe has required agencies to continuously update their knowledge and methodologies to remain effective for clients.
The sustained operation of Infintech Designs over more than two decades indicates the agency's ability to adapt to changing industry conditions while maintaining client relationships. Longevity in the digital marketing sector requires ongoing education about platform updates, algorithm changes, emerging technologies, and shifting consumer behaviors that affect marketing effectiveness.
As digital channels have become primary mechanisms for customer acquisition and retention across most business sectors, the role of agencies specializing in online marketing has gained prominence. Companies across industries allocate increasing portions of their marketing budgets to digital channels, reflecting data showing that consumers spend substantial time engaging with digital content and conducting online research before making purchasing decisions.
The comprehensive service model employed by Infintech Designs allows the agency to coordinate multiple marketing disciplines within cohesive programs. This integrated approach addresses the interconnected nature of digital marketing channels, where social media activity can influence search visibility, content marketing supports paid advertising effectiveness, and website quality affects outcomes across all traffic sources.


The milestone of 26 years in business positions Infintech Designs is within a digital marketing industry that continues to experience rapid evolution. As technologies such as artificial intelligence, voice search, and augmented reality create new marketing possibilities, agencies with established operational histories bring accumulated experience to the task of implementing emerging strategies while maintaining proven approaches that continue to generate results.

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For more information about Infintech Designs, contact the company here:
Infintech Designs
Brian Hong
504-547-6565
info@infintechdesigns.com
3436 Magazine St, #120 New Orleans, LA 70115

Silverback Digital Marketing Announces Expanded Social Media Marketing Services to Address Evolving Digital Engagement Standards

Sacramento, California - February 23, 2026 - PRESSADVANTAGE - 
Silverback Digital Marketing has announced the structured expansion of its social media marketing services, outlining an updated framework designed to address changing platform dynamics, audience behavior, and performance measurement standards. The announcement provides insight into the agency’s approach to strategic planning, content development, campaign management, and analytics within the context of contemporary digital communication.
The expansion comes as social media platforms continue to influence brand visibility, public engagement, and consumer decision-making processes. Organizations across industries increasingly rely on structured social media strategies to communicate updates, distribute educational content, and foster community interaction. Silverback Digital Marketing’s social media marketing service model reflects the growing importance of coordinated planning and data-informed execution within these environments.

According to the announcement, the social media marketing services are organized around a multi-stage planning structure that begins with audience and platform assessment. Rather than adopting a uniform approach across channels, the agency evaluates demographic characteristics, user behavior patterns, and engagement benchmarks specific to each platform. This analysis informs decisions regarding content format, posting frequency, and performance metrics.
Content strategy development forms a central component of the service framework. The agency outlines a process that includes editorial calendar planning, thematic alignment with organizational objectives, and visual consistency guidelines. Content types may include informational posts, educational graphics, short-form video segments, and community-oriented updates. The emphasis, according to the announcement, is placed on maintaining relevance and clarity rather than pursuing short-term visibility trends.
Platform-specific optimization is another focus of the updated service structure. Social media environments differ in algorithm behavior, audience expectations, and content consumption formats. Silverback Digital Marketing reports that its strategy accounts for these distinctions by adapting messaging style, media length, and visual presentation to match platform norms. This approach is intended to support consistent engagement while respecting the functional characteristics of each channel.
The announcement also addresses paid social media advertising management. As organic reach fluctuates across platforms, paid promotion has become an increasingly common component of digital strategies. The agency’s framework includes audience segmentation, budget allocation planning, and campaign performance tracking. Paid campaigns are monitored through defined metrics such as reach, engagement rate, click-through rate, and conversion indicators, allowing for ongoing optimization based on measurable outcomes.
Data analytics and reporting are emphasized as foundational elements of the expanded services. Social media marketing effectiveness is often evaluated through performance dashboards that consolidate metrics across channels. The agency states that it provides structured reporting intervals, enabling organizations to assess campaign progress against predefined benchmarks. These reports are intended to facilitate informed adjustments rather than reactive decision-making.
Community management practices are also included within the service scope. Social media interactions frequently involve direct audience communication through comments, messages, and feedback submissions. The announcement indicates that structured moderation protocols are implemented to ensure timely responses and consistent tone alignment. Clear communication guidelines are established to maintain professionalism while addressing inquiries or concerns raised by users.
Compliance and brand governance considerations are incorporated into the service framework. Organizations operating in regulated industries or maintaining established brand standards often require oversight to ensure that public communications adhere to internal guidelines. Silverback Digital Marketing notes that content review checkpoints are built into its workflow to align social media posts with client policies and legal requirements where applicable.
Visual identity consistency is another element outlined in the announcement. Social media platforms emphasize visual communication, making cohesive design a significant factor in audience recognition. The agency integrates brand color palettes, typography standards, and graphic templates into content production to maintain uniformity across posts. This structured approach aims to reinforce brand recognition without altering core messaging objectives.
The expansion also acknowledges the increasing role of short-form video and interactive content. While traditional static posts remain relevant, evolving audience preferences have influenced content diversification. The agency’s updated framework includes planning for video scripts, storyboard alignment, and caption optimization. Interactive features such as polls or question prompts may be incorporated when aligned with communication goals.
Crisis communication support is referenced as part of the service scope. Social media platforms can amplify public responses rapidly, requiring structured messaging strategies during sensitive situations. The announcement states that the agency’s approach includes preparedness planning and communication alignment in the event of reputational or operational challenges.
Market research integration is another aspect highlighted in the release. Monitoring competitor activity and tracking industry discussions can inform content positioning and topic selection. Silverback Digital Marketing reports that periodic research assessments are conducted to identify relevant themes and engagement opportunities within a client’s industry sector.
Training and consultation services are also included within the expanded offering. Some organizations maintain internal teams responsible for day-to-day posting but seek strategic guidance. The agency indicates that it provides advisory support, including best practice recommendations and platform updates, to assist internal teams in adapting to algorithm changes and policy adjustments.
Privacy considerations and data handling practices are addressed in the announcement. Social media marketing often involves audience data analysis and campaign targeting parameters. The agency confirms adherence to applicable data protection standards and emphasizes transparency in performance reporting. This includes clear documentation of advertising parameters and audience segmentation methodologies.
Industry observers note that social media marketing continues to evolve alongside technological advancements and shifting user expectations. As platforms introduce new features and content formats, organizations must adapt strategies to maintain engagement without compromising consistency. The expansion of Silverback Digital Marketing’s services reflects this ongoing evolution, emphasizing structured planning and measurable evaluation.
The announcement concludes by reiterating the agency’s commitment to strategic organization, analytical oversight, and adaptable communication planning within its social media marketing services. By formalizing content workflows, reporting standards, and audience analysis protocols, the agency aims to support organizations navigating increasingly complex digital landscapes.
For more information, visit:
https://pressadvantage.com/story/89214-silverback-digital-marketing-outlines-ongoing-focus-on-structured-social-media-marketing-practices-i


 
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For more information about Silverback Digital Marketing, contact the company here:
Silverback Digital Marketing
Daren
info@silverbackdigitalmarketing.com

Lucent Vision Offers Custom LASIK to Fountain Valley and Huntington Beach Patients Seeking Personalized Vision Correction

Fountain Valley, California - February 23, 2026 - PRESSADVANTAGE - 
Lucent Vision has published a comprehensive guide titled "LASIK Fountain Valley & Huntington Beach", aimed at educating patients about the process, safety, and outcomes of LASIK eye surgery. The content offers clarity for individuals in Orange County exploring life without glasses or contact lenses and details how board-certified ophthalmologist Dr. Nimesh Pathak and his team deliver a customized LASIK experience from their Fountain Valley location.
The newly released resource explains that LASIK is used to correct common refractive errors such as myopia, hyperopia, and astigmatism, by reshaping the cornea using advanced laser technology. The article notes that most patients see significantly improved vision within 24 hours and that nearly all Lucent Vision LASIK patients achieve 20/20 vision or better shortly after the procedure. According to the article, LASIK remains one of the most successful and safest elective procedures in modern medicine, with a complication rate lower than that associated with long-term contact lens use.
One of the distinguishing aspects covered in the LASIK Fountain Valley & Huntington Beach article is Lucent Vision’s individualized approach to vision correction. Rather than offering only one form of laser surgery, Dr. Pathak performs all seven FDA-approved forms of laser vision correction. This ensures patients receive the exact procedure that fits their unique eye structure, lifestyle needs, and long-term goals. In the article, Lucent Vision emphasizes that vision correction is not one-size-fits-all and encourages patients to undergo a comprehensive consultation to determine the best path forward.
The article also clarifies several common concerns surrounding LASIK surgery. Many prospective patients worry about pain during the procedure, post-operative dry eye, or accidentally moving or blinking during surgery. Lucent Vision outlines how numbing drops, gentle eyelid holders, and advanced eye-tracking lasers are used to minimize discomfort and ensure safety, even if the patient moves or shifts slightly. The article also explains that any temporary dryness or visual fluctuations typically resolve within a few weeks as the eyes heal.
For those worried about the financial investment, the article provides transparency around LASIK pricing and available financing. While insurance does not typically cover LASIK, Lucent Vision accepts Health Savings Account funds and offers interest-free payment plans to make the procedure more accessible. The long-term financial benefits are also discussed. The average person spends over $25,000 over a lifetime on glasses, contacts, exams, and supplies—far exceeding the one-time cost of laser vision correction.
In the LASIK FAQ section, the article details that the procedure itself takes only minutes per eye, with total in-office time around one hour. Most patients can return to work within one or two days, with many noticing immediate improvement the next morning. The article also addresses the expected healing period, noting that initial recovery typically occurs within 6 to 12 hours, though some fluctuations in vision may persist for a few weeks. Importantly, the effects of LASIK are permanent on the cornea, though patients may still experience age-related vision changes in the lens later in life, such as presbyopia or cataracts.
Dr. Nimesh Pathak, founder of Lucent Vision, is a fellowship-trained cornea and refractive surgeon with locations in Fountain Valley and Long Beach. A graduate of Rosalind Franklin University of Medicine and Science, Dr. Pathak completed his subspecialty fellowship at the New York Eye and Ear Infirmary, where he focused on dry eye disease and laser vision correction. He has performed thousands of procedures and is known for offering unrushed consultations, in-depth explanations, and a calm, personalized experience for every patient.
In the context of the Southern California market, Lucent Vision continues to distinguish itself by emphasizing educational transparency, no-pressure consultations, and long-term follow-up. The practice’s consistent five-star reviews reflect patient satisfaction with the surgical outcomes as well as the process itself—from the initial evaluation to final post-operative visits. Unlike high-volume LASIK centers, Lucent Vision focuses on customized care and building trust through direct communication between the patient and surgeon.
Reporters covering the growing demand for LASIK and refractive procedures in the Orange County area can access the full article at LASIK Fountain Valley & Huntington Beach and may contact Dr. Pathak for further commentary or expert opinion on vision correction trends, patient education, and the future of refractive surgery.


For more information, visit Lucent Vision.

###
For more information about Lucent Vision - Fountain Valley, contact the company here:
Lucent Vision - Fountain Valley
Nimesh Pathak M.D.
(562) 431-2748
info@lucentvision.com
18785 Brookhurst St #105, Fountain Valley, CA 92708

Smith Machine With Cable Home Gym Made Available for Sale by Strongway Gym Supplies

Coventry, UK - February 23, 2026 - PRESSADVANTAGE - 
Strongway Gym Supplies has made Smith machines with integrated cable systems available for sale through its online platform. The equipment combines guided barbell tracks with multi-station cable attachments, now purchasable across the United Kingdom.
Smith machines feature vertical or near-vertical bar paths fixed along steel rails. The guided movement removes the need to stabilise the bar during squats, presses, and rows, which changes how these exercises feel compared to working with free-weight barbells. Hook points sit at regular intervals along the rails, letting users lock the bar at any height by twisting the wrists during a set.

Counterbalance systems lower the starting weight of the bar from the normal 20 kilograms found on Olympic bars to about 10 or 15 kilograms. This lighter starting point is good for people who are just starting to get stronger or who are going through rehab and do not want to put too much strain on their joints or muscles. Plates can be added to the ends of the bar to make exercises more challenging when needed.
Cable stations integrated into the frame expand what can be done beyond the Smith bar alone. High pulleys handle lat pulldowns and cable crossovers, whilst low positions accommodate seated rows and upright rows. These attachments consolidate multiple exercise types into one footprint rather than requiring separate machines scattered across a garage or spare room.
Further details about the Smith machine can be viewed at: https://strongway.co.uk/products/strongway-multi-gym-with-weights-multifunction-home-gym-machine-1.
Mandip Walia, Co-Director at Strongway Gym Supplies, said Smith machines suit people who train alone at home without spotters. "The fixed bar path takes away some of the balance work, but it also means there's less risk if someone reaches failure on a heavy set," he noted. "The hooks are right there. Twist and the bar locks. That becomes important when the nearest help might be in another room or unavailable entirely. Home-based exercise has proven effective at improving muscle strength, endurance, and power across different populations, so having equipment that supports solo training safely matters."
Frame construction uses heavy-gauge steel with powder-coated finishes. Base footprints typically measure around 180 centimetres in length and 140 centimetres in width, though cable station extensions can push this wider depending on the specific model. Height clearance sits near 210 centimetres, fitting most UK homes but potentially tight in older properties with lower ceilings.
The Smith bar rotates slightly during lifts, allowing wrists to find natural positions throughout the movement. Linear bearings or bushings guide the bar along its path with minimal friction. Some models angle the bar a few degrees off vertical, which alters the biomechanics during squats and presses compared to a purely vertical track.
Bench press stations slide under the Smith bar with adjustable angles for flat, incline, and decline work. The bench typically moves out of the way when standing exercises take over, freeing space for squats or overhead pressing. Weight plate storage pegs extend from the frame, keeping plates accessible whilst adding mass that stabilises the overall structure.
Cable attachment points operate through pulleys routed behind the main frame. Resistance comes from weight plates loaded onto the cable stack rather than pin-selected weight increments. This plate-loaded approach costs less than traditional selectorised systems but requires manual weight changes between different exercises.
Readers curious about the range of home fitness equipment available at the store can visit: https://strongway.co.uk/collections/home-fitness.
Randeep Walia, Co-Director at Strongway Gym Supplies, remarked that having equipment at home addresses one of the main obstacles to maintaining consistent training routines. "Regular exercise requires removing as many barriers as possible," he explained. "When training depends on gym opening hours, commute times, and dealing with crowded facilities, consistency becomes harder to maintain. Equipment at home eliminates those friction points. Training more than three times weekly produces better results for muscle strength and balance, and that frequency becomes far more achievable when the equipment is already there rather than requiring a separate journey each time."
Delivery covers mainland UK addresses with the machines shipping in multiple packages due to component size and weight. Assembly requires basic tools and usually takes a few hours with two people managing the heavier frame sections. Instructions walk through the setup process step by step.
https://www.youtube.com/watch?v=rIl8cAxywzg
The announcement follows patterns in the UK home fitness market where demand for comprehensive training systems continues among consumers establishing dedicated workout spaces. Smith machines appeal to users wanting barbell training benefits with reduced injury risk, particularly those working without supervision or with limited lifting experience. Previous information regarding the smith machine home gym launch remains accessible for reference.

###
For more information about Strongway Gym Supplies, contact the company here:
Strongway Gym Supplies
Mandip Walia
+44-800-001-6093
sales@strongway.co.uk
Strongway Gym Supplies, 26 The Pavilion, Coventry CV3 1QP, United Kingdom

Will Scott to Lead Generative Engine Optimization Master Class at SMX Online

NEW ORLEANS, LA - February 23, 2026 - PRESSADVANTAGE - 
Will Scott, Co-Founder and CEO of Search Influence, will return to SMX Online on Tuesday, April 14, 2026, to lead a full-day Generative Engine Optimization (GEO) Master Class. The live, online session will take place from 11:00 a.m. to 4:45 p.m. ET and will also be available on demand following the event.
Will Scott’s previous GEO Master Class was the best-selling Master Class in SMX Online history, reflecting growing demand among search and content professionals for practical guidance on how artificial intelligence is reshaping search visibility. As platforms such as Google AI Overviews, ChatGPT, and Perplexity increasingly influence how users discover information, marketers are seeking clarity on how to adapt established SEO strategies without sacrificing performance.

The upcoming Master Class is designed to address that challenge directly. The agenda focuses on how generative engines process, evaluate, and cite content, and how those systems differ from traditional search engines. Attendees will explore the fundamentals of Generative Engine Optimization, including entity relevance, citation signals, and content structure, alongside methods for maintaining strong SEO foundations.
Throughout the day, participants will learn how to optimize content for AI-driven platforms while still meeting traditional search requirements. Sessions will cover keyword evolution and natural language optimization, competitive analysis for AI visibility, brand authority and trust signals, and measurement techniques for tracking performance across AI systems and standard search results. The course also includes hands-on analysis and practical examples drawn from real-world use cases.
“Generative search changes how content is selected and summarized, but it doesn’t replace the need for strong fundamentals,” said Will Scott. “What’s changed is the way those fundamentals are interpreted by machines. This Master Class is about understanding those systems well enough to make deliberate, informed decisions so your content remains visible, credible, and useful as AI continues to evolve.”
The Master Class is aimed at SEO professionals, content strategists, and digital marketers with several years of experience who want to expand their expertise into AI-driven optimization. It is particularly relevant for agency professionals, in-house marketing teams, and organizations responsible for managing large or complex content ecosystems.
AI SEO expert Will Scott brings more than two decades of experience in search and digital marketing to the program. He is widely known for coining the term “barnacle SEO” and has spoken at numerous industry conferences, including SMX, PubCon, and Local U. As CEO of Search Influence, he leads teams delivering data-driven, AI-enhanced SEO strategies for organizations in higher education, healthcare, hospitality, and other regulated industries. He holds a degree in architecture from Tulane University, a background that informs his systems-based approach to online visibility.
The training is part of SMX Online’s broader Master Class program, which is designed to deliver focused, single-day instruction led by experienced practitioners. SMX Master Classes emphasize actionable tactics that attendees can implement immediately, rather than extended multi-week courses that may be difficult to fit into busy schedules. Participants who attend live will also have access to extended question-and-answer sessions throughout the day, allowing for in-depth discussion of specific challenges and scenarios.
In addition to the GEO Master Class, SMX Online offers opportunities for cross-training across multiple search marketing disciplines. Marketers who register for more than one Master Class can attend sessions on different days and receive a bundled registration discount, supporting a more integrated approach to search, content, paid media, and analytics.
Registration for the Generative Engine Optimization Master Class is now open. The course fee is $199 and includes live access and on-demand viewing.
About Search Influence:


Search Influence is a woman-owned, ROI-focused digital marketing agency that helps institutions drive prospects into and through the recruitment funnel with analytics-backed strategies, including organic and AI SEO and paid digital advertising. Founded in 2006, Search Influence’s core purpose is to optimize potential. The agency collaborates with well-regarded brands and institutions both nationally and locally in New Orleans. Clients include the Tulane School of Professional Advancement, Tufts University College, Associated Hearing Professionals, New Orleans & Company, and Audubon Nature Institute.
###
For more information about Search Influence, contact the company here:
Search Influence
Angie Scott
(504) 208-3900
info@searchinfluence.com
1423 Pine St New Orleans, LA 70118

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Why Most UK Dog Owners May Not Fully Understand What Is in Their Dog’s Food

CHIPPING NORTON, OXON - February 23, 2026 - PRESSADVANTAGE - 
A growing number of UK pet owners are beginning to question what is really inside conventional dog food products, a concern that has prompted premium UK brand Pawcredible to address transparency and processing standards within the industry. While packaging often highlights premium claims and high-protein formulations, fewer consumers understand how industrial processing methods can significantly alter the nutritional integrity of those ingredients.
The majority of mass-market dry dog food is produced using high-temperature extrusion. This manufacturing method allows brands to create uniform kibble at scale, but the process involves intense heat and pressure that can impact nutrient structure. Proteins may become denatured, natural enzymes reduced, and sensitive vitamins degraded. To compensate for these losses, manufacturers often add synthetic vitamin premixes after processing.

As awareness around food science increases, more dog owners are exploring alternatives that prioritise nutrient retention rather than shelf stability alone. This shift has contributed to rising interest in premium UK freeze dried dog food options (https://pawcredible.org/). Freeze drying removes moisture at low temperatures, helping preserve the natural structure of proteins and nutrients without relying on artificial preservatives.
Pawcredible was founded in response to this growing concern around ultra-processed pet nutrition. The brand’s flagship product, BioBowl Fusion (https://pawcredible.org/products/biobowl-fusion-6kg), was developed to bridge the gap between convenience and raw-level nutrition. Rather than relying solely on traditional extrusion, BioBowl Fusion combines structured kibble with a freeze dried raw coating designed to enhance flavour and nutrient density.
Unlike many conventional products, Pawcredible emphasises ingredient transparency, identifiable protein sources, and functional superfoods. Each formula includes real meat proteins alongside natural additions such as flaxseed, turmeric, and prebiotic fibres that support digestion and immune function. The goal is to deliver a balanced feeding solution that supports muscle development, gut health, and overall vitality.
Founder Robert Ellery explains that processing standards were central to the brand’s creation. “Many owners believe they are feeding high-quality food simply because it is marketed as premium. However, processing methods matter just as much as ingredient lists. We created Pawcredible to offer a cleaner, more nutritionally conscious alternative that bridges the gap between convenience and raw-level nutrition.”
One of the biggest barriers to adopting raw diets has traditionally been practicality. Frozen raw feeding requires freezer space, thawing time, careful hygiene handling, and portion management. For many households, these requirements make long-term consistency difficult. Freeze dried nutrition offers a shelf-stable alternative that maintains much of the nutritional integrity associated with raw feeding, without the inconvenience of refrigeration or defrosting.
As the UK pet food market continues to evolve, consumer behaviour is shifting toward ingredient clarity and traceability. Pet owners increasingly want to understand not just what is in the food, but how it is made. Transparency around sourcing, processing methods, and manufacturing standards is becoming a defining factor in purchasing decisions.
Pawcredible manufactures in the UK under responsible production standards, allowing for tighter quality control and oversight. By combining freeze drying technology with modern formulation science, the company aims to raise expectations around what premium dog food should deliver.
Industry analysts suggest that premiumisation within the UK pet sector will continue to accelerate as owners prioritise long-term health outcomes. Freeze dried dog food represents one of the fastest-growing segments within this category, driven by the desire for minimally processed, nutrient-conscious alternatives to traditional kibble.
For pet owners seeking greater transparency around processing methods and ingredient quality, understanding how dog food is manufactured may be just as important as reading the label.
More information about premium UK freeze dried dog food and the BioBowl Fusion range can be found on the Pawcredible website.


For media enquiries, please contact:
http://support@pawcredible.co.uk
###
For more information about Pawcredible Ltd, contact the company here:
Pawcredible
Robert Ellery
support@pawcredible.co.uk
Finsbury House, New Street, Chipping Norton, OXON, OX7 5LL, United Kingdom.
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Miami Commercial Air Filters Update: Camfil’s Specialized Filtration Systems Tackle Miami Waste Facility Air Quality Impacts

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